According to a stat by Statista, there had been sales worth 4,206 billion US dollars around the globe via Online Shopping sites and apps. It is also predicted that this metric will grow up to 6,542 billion dollars by the year 2023.
Source: Statista
Another reason for the growth of Online Retailing Services is because they tend to provide better discounts and offers on their products than offline Retailers.
While the E-Commerce industry is rapidly growing and more and more people are switching from offline to online Retailing Services, many of their useful features are not utilised by many of their users.
You might also be a regular online customer, therefore, you should surely take a look at these features to make sure that you are judicially utilising the Online Retailing Service whichever you use.
The Must be Known Features of E-Commerce Services
So, without wasting more time, let's dive into the details of these features-
The Sorting Feature in a Product Search
When you search for a specific product on Amazon or any other service (such as Flipkart or Walmart), by default the product list that you see on your screen is sorted based Relevance or Featuring.
So, what do you mean by Relevance or Featuring? It is the order of products with the product which is most relevant or suitable to your search at the topmost. The top products are usually the most famous in your searched query segment (example-computers).
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A Small Note on Sponsored Products
The products that you get many a time on the top of the list,e do not comply with the parameters that a product need to be on the top. These products fall under the category of sponsored products.
They pay a sum of money to the Online Retailing Service to place their product on top of the list for specific queries.
You can think of it in a way similar to the ads that are displayed on a Google search result page which are placed on top of the list in return for a sum of money to the Google Ads. You see a bold black icon that reads as Ad on the top left corner of the result.
Similarly, the products which are sponsored have a text mentioning the same on top of it. So, sometimes you do not get the most relevant product on the top because of this factor. -
Filtering the Product Search Result Page
You can also filter a product result page according to your wish. Like you can choose a specific brand product to only get displayed on your result page.
Along with the brand name, you can also use price as a parameter to filter out your page. Like you can choose the products having a price between $40 to $80 or 2,000 Rupees to 5,000 Rupees to only display on your result page.
So, How can filtering out the products help you? Well, it can help you in a lot of ways. It saves your time and effort to find the perfect product you were looking for by eliminating the useless products that don't match your search query. -
Renewed or Refurbished Products
While going through the products of any Online Retailer you may have come across certain products which are marked as Renewed or Refurbished.
So, What are Refurbished or Renewed products and why should you know about them? Well, you must know about this category of products because these are not the brand new products which get directly from the shop.
Renewed or Refurbished products are the ones that are returned to the seller because there was a fault in the product or something which the customer didn't like about it.
These products are then repaired and then sold separately under the tag of Refurbished or Renewed. Some E-Commerce companies have a separate portal to sell such products (like 2Gud for Flipkart Refurbished products) while some sell them on the same portal as before, just specifying the Renewed tag on those products (such as Amazon). -
Fulfilled, Assured or Such Services
While surfing through a product page on Amazon you may have noticed the logo of Fulfilled somewhere near the price.
Amazon Fulfilled is a service by Amazon under which it stores, packs and dispatches the products. The items which are marked by the Fulfilled label on Amazon are generally more trustable than the which are not.
Moreover, there is a minimum amount set by Amazon above which you get free delivery on your current order provided that the products which amount to the minimum sum are Fulfilled by Amazon.
Similarly, various other E-Commerce giants provide a similar service, out of which Flipkart Assured by Flipkart is one of the most prominent.
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Something About Flash Sales
You may have often seen that a product came into stock on an Online Retailer but got out of stock within a second. This situation is often experienced by the ones who are new to Online Shopping.
The product goes out of stock within a second because they get booked by other customers using various tricks which are operated by small pieces of code such as a Chrome Extension (the most famous).
Those products are pre-booked by other users by using either some sort of Applications or Chrome Extensions, therefore even when you go to the product page on time you see that before you complete your order, the item goes out of stock.
For pre-booking a product in a flash sale you can use extensions such as Price Tracker.
Conclusion
Online Shopping has several features which are still unknown to a lot of its users. So, the users which know these features, always have an advantage.You can read more about Online Shopping here- If you have any question related to Online Shopping, you can ask me in the comment section. I'll be happy to help :)
very informative!! 👏👏
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